Born from Clean Air

Yash Dinkar Kashid

Yash is the driving force behind VAYURA's brand and growth. A Bachelor of Commerce graduate, he has spent the last eight years deep in the marketing trenches — building brands from the ground up, running performance and content campaigns, and learning exactly what makes people trust a product enough to invite it into their daily lives.

That trust shows in the numbers. His instinct for storytelling and audience-building has earned him a personal following of over 350,000 across Instagram and Facebook combined — a community he has grown organically, one honest post at a time, without ever chasing a shortcut. It's the same instinct that shaped VAYURA's voice: warm, direct and never over-promising.

At VAYURA, Yash leads brand vision, marketing and growth — from how a bottle is photographed to how a customer is spoken to on WhatsApp. He believes a fragrance brand is only as strong as the trust behind it, and he spends every day making sure VAYURA earns that trust one drive, one customer, one story at a time.

Hrigved Jitendra Parundekar

Hrigved brings a rare mix of precision and patience to VAYURA — the same qualities that define both a data scientist and a farmer. With a Master's degree in AI & Data Science, he began his career writing Python code and later working as a junior data scientist, learning to find signal in noise and structure in chaos.

But his roots run deeper than the lab. Alongside his tech career, Hrigved has always kept one hand in the soil, working as a farmer and staying close to the land that grows real, natural ingredients. That dual perspective — analytical rigor paired with a grower's respect for what's genuinely natural — now shapes how VAYURA is built: alcohol-free, toxin-free, and formulated with the same care he'd give a field he depends on. Today, Hrigved focuses full-time on building VAYURA's business.